Racial Identity and Linguistic Agency: Exploring African American Vernacular English in Contemporary Media

Abstract

This study explores the intersection of racial identity and linguistic agency through the lens of African American Vernacular English (AAVE) in contemporary media. AAVE serves as a vital marker of cultural identity and community among African Americans, yet its representation in media often oscillates between authentic expression and stigmatization. Through a qualitative analysis of various media forms, including film, television, and social media, this research examines how AAVE is employed by both African American creators and non-Black entities. The study highlights the ways in which AAVE facilitates linguistic agency, allowing speakers to assert their cultural identity while navigating broader societal perceptions. Additionally, it investigates the implications of AAVE’s portrayal in media for racial identity formation among youth and its impact on intergroup dynamics. By analyzing the representation and reception of AAVE, the research underscores the importance of context in understanding linguistic practices and their cultural significance. Findings reveal that while AAVE can empower speakers, it also risks being appropriated or misrepresented, leading to complex discussions around authenticity and ownership. This study contributes to ongoing dialogues about race, language, and media representation, advocating for a nuanced appreciation of linguistic diversity.

Keywords: racial identity, linguistic agency, African American Vernacular English, contemporary media, cultural identity, representation, intergroup dynamics, authenticity.